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Smartifai Shines at the Smarties Awards: A Victory in Seven Categories
The SMARTIES Awards, hosted by the Mobile Marketing Association (MMA), witnessed a dazzling display of marketing brilliance. This year, Smartifai emerged as a true leader, securing 16 prestigious awards across 7 diverse categories. Among these remark [...]
Difference between Contextual Advertising & Behavioral Advertising
With the cookie era coming to an end and contextual advertising getting into the track, the main and most repeated question is that what is the difference between contextual advertising and behavioral advertising? Now, that there is an understanding [...]
Let’s face the reality that cookie era is gone. Consumers are calling for more control over their personal information on the internet, and Google is putting a stop to all behavioral targeting strategies. So, now what will happen to those marketers [...]