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Difference between Contextual Advertising & Behavioral Advertising
With the cookie era coming to an end and contextual advertising getting into the track, the main and most repeated question is that what is the difference between contextual advertising and behavioral advertising? Now, that there is an understanding [...]
Let’s face the reality that cookie era is gone. Consumers are calling for more control over their personal information on the internet, and Google is putting a stop to all behavioral targeting strategies. So, now what will happen to those marketers [...]
The digital marketing landscape is changing. With the imminent demise of third-party cookies due to increasing privacy concerns, businesses need to pivot their online strategies. Here’s a brief guide to help clients prepare: In summary, the coo [...]