Read more about Contextual Tech
By | January 19, 2026
Announcements
JGroup announces strategic partnership with Smartifai
The collaboration aims to accelerate market penetration, improve campaign effectiveness, and strengthen brand performance across the MENA region. JGroup Holding has announced a strategic partnership with Smartifai LLC, an AI-powered digital advertising and branding solutions platform. As part of the [...]
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By | January 12, 2026
Announcements
From Türkiye to South Africa, KSA to Sub-Saharan Africa — our AI work just made serious noise at the MMA MEA + MMA Europe 🏆
This year, the virtual awards night celebrated marketing excellence across the MEA region, including Türkiye, KSA, MENA, South Africa, and Sub-Saharan Africa. ✨ Our wins across categories: Innovative Use of AI in Advertising🥇 Gold: Qatar Tourism & Mindshare MENA / Smartifai – Qatar Goes [...]
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By | January 12, 2026
Announcements
🏆 Three categories. Three wins. One incredible team effort 🏆
Winning big at the MENA Digital Awards and Digital Media Forum! Proud moments like these remind us why we do what we do. We’re thrilled to share that, in partnership with du , we’ve been recognized across multiple categories—celebrating the power of data, mobile innovation, and technology-led [...]
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By | January 12, 2026
Announcements
Vineeta Gogia, Senior Business Director, takes the stage at MENA Digital Awards and Digital Media Forum 2025 to moderate the panel
Proud moment for Smartifai as Vineeta Gogia, Senior Business Director, takes the stage at MENA Digital Awards and Digital Media Forum 2025 to moderate the panel “Ad Innovation 2025: New Formats, New Revenues.” Join the conversation as industry leaders decode the future of ad formats—and how ag [...]
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By | January 12, 2026
Articles
From storytelling to story sensing — How AI is transforming brands
By Vineeta Gogia Vijan Read here Smartifai’s Vineeta Gogia Vijan shares how AI is reshaping brands — transforming storytelling into story sensing, and helping brands evolve into intelligent, adaptive ecosystems that listen, learn, and connect with human depth. For decades, branding was built on [...]
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By | January 9, 2026
Articles
The role of agentic AI in marketing: Moving from data to decisions
Our Business Development Manager, Prerna Tauk, has been featured in Campaign Middle East where she shares insights on how Agentic AI is reshaping Marketing and helping brands move from data to real decisions. Read the complete article here. In the early wave of AI adoption, marketing became faster, [...]
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By | January 9, 2026
Articles
The frontier of gaming livestreaming for MENA brand engagement
🎮 Proud to see our 𝐒𝐞𝐧𝐢𝐨𝐫 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫, Vineeta Gogia featured in Campaign Middle East on how 𝐥𝐢𝐯𝐞𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐢𝐬 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞 [...]
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By | January 8, 2026
Announcements
🏆 20 Awards. 6 Brands. 1 Belief | AI Marketing Enabler of the Year 2025 at SMARTIES KSA
When AI understands people, marketing becomes meaningful. From reimagining tourism storytelling for Visit Qatar, to decoding sneaker culture for Adidas, and powering real-time experiences for Red Bull Mobile — every campaign is a step toward more human, data-driven marketing. Being named AI Market [...]
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By | February 10, 2025
Explainers
Smartifai’s Patent Filing: A Leap Toward Global Leadership in Audience Context Intelligence
At Smartifai, we’ve always believed in pushing boundaries to deliver exceptional audience context solutions, and now we’re taking it to the next level. On January 14, 2025, we officially filed a patent with the United States Patent and Trademark Office (USPTO) for our most advanced audience cont [...]
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By | August 6, 2024
Explainers
Smartifai Shines at the Smarties Awards: A Victory in Seven Categories
The SMARTIES Awards, hosted by the Mobile Marketing Association (MMA), witnessed a dazzling display of marketing brilliance. This year, Smartifai emerged as a true leader, securing 16 prestigious awards across 7 diverse categories. Among these remarkable victories, an incredible achievement was winn [...]
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By | February 22, 2024
Explainers
Difference between Contextual Advertising & Behavioral Advertising
With the cookie era coming to an end and contextual advertising getting into the track, the main and most repeated question is that what is the difference between contextual advertising and behavioral advertising? Now, that there is an understanding about contextual advertising, let’s see what beh [...]
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By | February 21, 2024
Explainers
Contextual Advertising in the Cookie-less Era
Let’s face the reality that cookie era is gone. Consumers are calling for more control over their personal information on the internet, and Google is putting a stop to all behavioral targeting strategies. So, now what will happen to those marketers who relied on the third-party data? Contextual Ad [...]
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By | June 2, 2023
Explainers
Prepping Clients for The Cookieless Future
The digital marketing landscape is changing. With the imminent demise of third-party cookies due to increasing privacy concerns, businesses need to pivot their online strategies. Here’s a brief guide to help clients prepare: Understand the Shift: Educate clients on why cookies are disappearing [...]
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By | June 2, 2023
Explainers
Apple’s Privacy Changes Represent “Tectonic Shift” for Digital Ad Industry
In recent years, Apple has prioritized user privacy, introducing a series of changes that have reverberated throughout the digital advertising industry. Let’s explore this monumental transformation: 1. The Core of the Change: Apple’s introduction of the App Tracking Transparency (ATT) fr [...]
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