fbpx

We understand the True Context

In a world of evolving content, the only way to understand true context is to dive deep and analyze content at the page level.

Contextual Intelligence

Our cutting-edge technology has blended with advanced machine-learning algorithms and computer vision techniques to perform an in-depth analysis of content.

Extract Relations, Typed Dependencies between words and synonyms whether the content of a page is appropriate based not only on the terms on that page but also on the context in which they are used, ensuring there are no blind spots.

Tailored to individual advertiser’s specific brand needs, not just a generic understanding of content.

Brand Safety

We don’t believe in one-size-fits-all model when comes to brand safety.

One size does not fit all

Just as each person is different, brands also espouse unique traits and nuances. Whether you take a no-risk approach or want more latitude as far as where you want your ads to appear, both types of brands can avoid risk while extending their reach using contextual intelligence. And with the breadth of custom brand safety solutions available with us, online advertising becomes progressively safer than ever before.

Content Quality

We process millions of content data points from the page to adequately understand the content quality and suitability that helps to make better ad communication decisions.

Contextual OS

Contextual OS is a proprietary software platform offered as a service (SaaS) for contextual advertising. The platform leverages advanced deep learning and machine learning algorithms to analyze contextual data from digital content. As an end-to-end solution, Contextual OS provides a comprehensive contextual analysis solution tailored for multiple stakeholders within the AdTech ecosystem, including content publishers, advertisers, and programmatic platforms.

Its integration capabilities extend to Supply-Side Platforms (SSPs), Demand-Side Platforms (DSPs), and other programmatic advertising tools. By delivering customized software for analyzing and interpreting contextual data, Contextual OS supports real-time decision-making and optimization for targeted advertising campaigns.

Contextual Curation

Contextual Curation is a SaaS solution designed to curate custom data signals for programmatic advertising. Built on deep learning and machine learning algorithms, the software identifies and retrieves highly relevant ad inventory by analyzing contextual data. This curated inventory is optimized for auction-based ecosystems, enhancing ad relevance and performance in real-time. Contextual Curation bridges the gap between content analysis and ad delivery, ensuring advertisers access only the most contextually suitable inventory for their campaigns.

Addressable Context

Addressable Context refers to a proprietary SaaS platform that combines and analyzes multiple contextual signals to create privacy-compliant advertising solutions. Using deep learning and machine learning algorithms, the platform synthesizes data from diverse sources:

Social Context : Derived from analyzing user engagement on social media platforms. TV Context: Analyzed at the video level from Connected TV (CTV) and Over-the-Top (OTT) streaming platforms. Mobility Context: Based on device-level data tracking movement patterns.

Addressable Context provides advertisers with actionable, addressable contextual signals, ensuring high precision and relevance in targeting while adhering to privacy regulations. The platform supports programmatic advertising ecosystems by delivering unified, real-time insights from multiple data streams.

Read more about Contextual Tech

Smarties Awards
By Smartifai | August 6, 2024 Explainers
Smartifai Shines at the Smarties Awards: A Victory in Seven Categories
The SMARTIES Awards, hosted by the Mobile Marketing Association (MMA), witnessed a dazzling display of marketing brilliance. This year, Smartifai emerged as a true leader, securing 16 prestigious awards across 7 diverse categories. Among these remark [...]
Read More
Difference Between Contextual Advertising and Behavioural Advertising
By Smartifai | February 22, 2024 Explainers
Difference between Contextual Advertising & Behavioral Advertising
With the cookie era coming to an end and contextual advertising getting into the track, the main and most repeated question is that what is the difference between contextual advertising and behavioral advertising? Now, that there is an understanding [...]
Read More
Contextual Advertising in the Cookie-less Era
By Smartifai | February 21, 2024 Explainers
Contextual Advertising in the Cookie-less Era
Let’s face the reality that cookie era is gone. Consumers are calling for more control over their personal information on the internet, and Google is putting a stop to all behavioral targeting strategies. So, now what will happen to those marketers [...]
Read More

Be the first to know!

Interested in working with us?

Address

#C7-10, 10th Floor,
IRISE TOWER TECOM, Dubai,
United Arab Emirates. Contact Us P: +971 4 4396608

About

Useful Links

Copyright © 2024. All Rights Reserved