This year, the virtual awards night celebrated marketing excellence across the MEA region, including Türkiye, KSA, MENA, South Africa, and Sub-Saharan Africa.

✨ Our wins across categories:

Innovative Use of AI in Advertising
🥇 Gold: Qatar Tourism & Mindshare MENA / Smartifai – Qatar Goes WILD! 5M Visitors, No Brakes!
🥈 Silver: adidas & EssenceMediacom MENA/ Smartifai – Generative Commerce, Engineered by Adidas

MEA – AI-Powered Audience Engagement
🥇 Gold: adidas & EssenceMediacom MENA / Smartifai – Generative Commerce, Engineered by Adidas
🥉 Bronze: Qatar Tourism & Mindshare MENA / Smartifai – Qatar Goes WILD! 5M Visitors, No Brakes!

MEA – AI-Driven Creative Excellence
🥈 Silver: Qatar Tourism & Mindshare MENA / Smartifai – Qatar Goes WILD! 5M Visitors, No Brakes!
🥉 Bronze: adidas & EssenceMediacom MENA / Smartifai – Generative Commerce, Engineered by Adidas