At Smartifai, we’ve always believed in pushing boundaries to deliver exceptional audience context solutions, and now we’re taking it to the next level. On January 14, 2025, we officially filed a patent with the United States Patent and Trademark Office (USPTO) for our most advanced audience context solution yet. This milestone marks a significant step in our journey, highlighting our evolution beyond contextual advertising and cementing our place as leaders in audience context intelligence.

Redefining Audience Understanding

What sets Smartifai apart? Unlike traditional platforms that focus narrowly on contextual advertising, our approach is all-encompassing. We generate audience context signals from the entire consumer journey, not just isolated touchpoints. By combining proprietary technology with strategic publisher partnerships, we create insights that empower brands to connect with audiences in ways that are precise, meaningful, and impactful.

As highlighted by Sachin Kumar, our CEO and Co-Founder:

“Our patent filing aligns with our vision of global expansion and redefines how audience understanding is achieved at its core. By focusing on audience context rather than limiting ourselves to contextual advertising, we are positioning Smartifai as the preferred platform for brands seeking deeper consumer insights.”

Introducing CONTEXTUAL CURATION™

A core part of this evolution is the launch of CONTEXTUAL CURATION™, our proprietary framework designed to deliver highly curated contextual inventory. Through premium publisher partnerships, we ensure that advertisers have access to brand-safe, high-quality inventory-an essential factor in achieving campaign efficiency and effectiveness.

Looking ahead, we’re expanding our reach to include a broader publisher ecosystem. This ensures that our partners have access to a scalable and dynamic infrastructure tailored to the ever-changing needs of brands and publishers.

A Vision for Global Growth

This patent filing isn’t just about technology-it’s about the bigger picture. It reflects our strategic vision of entering new markets and deepening relationships with advertisers, media agencies, and publishers worldwide. With our advanced audience context intelligence, we’re carving out a distinct identity in the AdTech industry.

Herman D’Souza, our COO and Co-Founder, sums it up perfectly:

“Smartifai is not just building tools for better advertising; we’re creating a foundation for brands to understand and engage with audiences more effectively across diverse contexts. This patent reinforces our commitment to innovation and positions us as leaders in audience context solutions globally.”

This achievement is a testament to the hard work and innovative spirit of every member of the Smartifai team. Together, we’re shaping the future of audience context intelligence-and this is just the beginning.